SEO has evolved: from a narrow focus on optimization, to a broad focus on search visibility. In the world of distributed search, it takes more than cleverly crafted title tags and keyword-rich file names to get and keep a competitive advantage. Work with us at WebMama.com to develop a search marketing strategy with practical, step-by-step tactics that you need in order to achieve your key marketing and sales objectives: dominate search visibility under your chosen industry category’s keywords; discover and engage with potential customers; and deliver more qualified traffic to your business online. Are you ready for “What’s Next”?

The Next Wave of SEO

The New Wave of SEO

“SEO” is a dated term – old, out of step with current practices, and rooted in the days of spam tactics to get high search result rankings. A new wave of integrated search marketing practice is rolling over SEO, incorporating its remaining useful elements within more encompassing practices of content marketing and content optimization – modern integrated search marketing that delivers high search visibility through relevant content and effective distribution.

What’s Next for SEO

Barbara webmama Coll

Barbara “WebMama” Coll

Barbara has enjoyed navigating WebMama.com, Inc., through the exciting waters of what has become search marketing. As one of the early explorers, she rode the waves of the early search engines, with pioneer clients like Hewlett-Packard, Netscape, and Netcentives. And now, as one of the most experienced captains of the industry, she provides her expertise to companies seeking knowledge and understanding of current challenges in web marketing.

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The Importance of Search Visibility Marketing

Importance of Search Visibility

If a company wants to be seen as the leader of an industry, then they need a business strategy to be highly visible across the entire web for the keywords that define that industry. The cornerstone of high visibility is the domination of those industry keywords, in search results worldwide. Achieving dominance is not an easy task, but there are steps that you can take right now, to start making it happen.

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