Barbara Coll

Barbara ‘WebMama’ Coll

Barbara CollWith a nickname like WebMama, you have to be an expert in this business. Barbara “WebMama” Coll is an expert: in challenging companies to think about their visibility on the web. With 18 years of experience in web marketing, she started before it was called web marketing. Barbara helped define and mold the world of search engine marketing. Her early customers like Hewlett-Packard, Netscape and Netcentives benefited from her high search visibility tactics, putting them ahead of their competition. Her current customers like VMware, Syncplicity and HyTrust benefit from her knowledge that the conversation about search visibility informs business strategy.

Pioneer in Search Engine Marketing

Barbara is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industry offerings and their direction. Her current focus is in taking companies that have done all the basics and looking at “what is next?”; to increase their visibility in search results. She founded WebMama.com in 1996 and has been highly successfully in helping both start-up companies and brand-name clients achieve their goals for high search visibility. She prides herself in understanding the ins and outs of B2B enterprise marketing, and the unique challenges B2B companies face in implementing SEO and paid search optimization. She was instrumental in promoting the value of search engine advertising to enterprise businesses, and influential in the construct of the past and current evolutions of the search advertising products available today.

Industry Leader; SEMPO Founder

Barbara was a co-founder, the first President, and the first Chair of the Search Engine Marketing Professionals Organization (SEMPO). Her passion about the industry leads her to be an entertaining speaker and an advisor to many Valley start-ups and venture capitalists.

Silicon Valley Maven

Barbara has been involved with product and program marketing in Silicon Valley for 25 years, including marketing positions with Sun Microsystems, Ipsilon Networks, and Qualix Group.

Technically Savvy

Barbara has a Bachelor of Engineering from Carleton University in Ottawa, Canada.