Press Release

Search Engine Marketing Professional Organization (SEMPO) Members to Speak Out at Leading Industry Events

SEMPO Members Will Speak at Kelsey Group’s Interactive Local Media 2004, AD:TECH 2004 New York and WebmasterWorld’s Search Conference

Palo Alto, CA, - November 3, 2004 — The Search Engine Marketing Professional Organization (SEMPO) announced today that several of its members will be speaking at major Internet marketing events in the month of November. These events include the Kelsey Group’s Interactive Local Media 2004, AD:TECH 2004 New York and WebmasterWorld’s Search Conference #7.

Interactive Local Media 2004 (ILM:04) will be held November 3-5 at the Hyatt Regency on the Hudson, Jersey City, New Jersey. ILM:04 is THE event for anyone with a vested interest in the future of the interactive local media marketplace. SEMPO is a sponsor of this event. Among the speakers are:

Barbara Coll, President and Chairperson, SEMPO
Kevin Lee, Board Member, SEMPO
Safa Rashtchy, Senior Analyst, Piper Jaffray, and member, SEMPO Advisory Board

AD:TECH 2004 will be held November 8-10 at the Hilton New York, New York, New York. AD:TECH is a conference and expo designed for marketers and agencies. AD:TECH focuses on providing the big picture about the market numbers, market trends and issues for interactive, integrated marketing that leverages all that technology and the internet provide. AD:TECH has recognized search engine marketing as a viable trend as the number of sessions dedicated to the topic has grown from one last year to five this year. SEMPO members among the speakers include:

Barbara Coll, President and Chairperson, SEMPO
Kevin Lee, Board Member, SEMPO
Dana Todd, Board Member, SEMPO
Safa Rashtchy, Senior Analyst, Piper Jaffray, and member, SEMPO Advisory Board
Young Bean Song, Director of Analytics, Atlas DMT, a SEMPO Sponsor
Lee M. Baler, Senior Media Planner, DIGITAS
Kelly Gay, Chairman, President and CEO, KnowledgeStorm
Adam Glazer, Managing Director, Converseon
Anne Holland, Publisher, Marketing Sherpa
Gord Hotchkiss, President and CEO, Enquiro.com
Larry Kerstein and John Tawadros, iProspect
Rob Middleton, CSO, Fathom Online
Tom Rielly, VP, Acronym Media
David Verklin, CEO, Carat Americas

WebmasterWorld’s Search Conference #7 will be held November 16-18, 2004 at the Las Vegas Convention Center, Las Vegas, Nevada. WebmasterWorld’s Search Conference focuses on search engine marketing. WebmasterWorld is in a unique position to be able to find and identify people who are truly successful in their fields. All speakers are people who are known to be real-world authorities within their respective professions - people you can relate to and learn from. SEMPO members among the speakers include:

Brett Tabke, Board Member, SEMPO
Christine Churchill, Board Member, SEMPO
Dana Todd, Board Member, SEMPO
Jessie Stricchiola, President, Board Member, SEMPO
Kevin Lee, Board Member, SEMPO
Noel McMichael, SEMPO Board Member
Daniel Boberg, Director of Strategic Alliances, Overture, member, SEMPO Advisory Board
Dave Carlson, President, Atlas one point, a SEMPO Sponsor
Bruce Clay, President, Bruce Clay, LLC
Mike Grehan, Editor, e-marketing-news
Greg Jarboe, President and co-founder, SEO-PR
Gregory Markel, InfuseCreative
Anne Kennedy, Beyond Ink
Barry Lloyd, CEO, MakeMeTop
Bill Hunt, Search Effectiveness Team Leader, IBM.com, Global Strategies
Derek Preston, Chief Technology Officer, Mirago
Joe Morin, BoostMarketing
Stephanie Leffler, CEO, Monstercommerce.com

Other SEMPO member speaker companies include Commission Junction and Looksmart as well as many individual members from the search engine marketing community.

SEMPO invites the public to attend these Internet marketing events and hear its members discuss the current state of the industry. Discounts for these events are available for SEMPO members.

For more information about SEMPO or to apply or membership, please visit http://www.sempo.org

For more information about ILM:04, please visit http://www.kelseygroup.com/ilm2004/

For more information about AD:TECH 2004 New York, please visit http://www.ad-tech.com/

For more information about WebmasterWorld’s Search Conference #7, please visit http://www.webmasterworld.com/conference/

About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO is a non-profit professional association working to increase awareness and promote the value of search engine marketing worldwide. The organization represents the common interests of more than 290 companies and consultants worldwide and provides them with a voice in the marketplace. For more information, or to join the organization, please visit www.SEMPO.org.