Why WebMama?

Barbara is instinctive in recognizing micro-shifts in the SEMosphere, and sensitive to changes that affect the general health of search engines; her expertise in paid and organic search marketing extends ten years. It is these elements combined, that make Barbara one of the most sought-after presenters for industry conferences.

See & Hear WebMama

eMetrics Marketing Optimization Summit
March 4-9, 2012
San Francisco

Keys to Keyword Analytics
March 5 4:00-4:40

Search Analytics in a B2B World
March 7 1:00-1:40

Reykjavik Internet Marketing Conference
March 9, 2012
Iceland

The core of SEO
March 9 15:05-16:05

Speaking Engagements

View all WebMama presentations available for download.

2011

eMetrics Marketing Optimization Summit
October 17-21, 2011
New York

Step away from your dashboard!
October 21 11:15-12:00

IMC Vancouver
October 3-4, 2011
Vancouver, Canada

Social Media Sponsor

Search Marketing Expo – SMX East
September 13-15, 2011
New York

Enterprise SEO
September 15 10:45-12:00

Search Marketing Expo – SMX Toronto
April 28-29, 2011
Toronto, Ontario, Canada

Member of advisory board

eMetrics Marketing Optimization Summit
March 13-18, 2011
San Francisco

Search Analytics in a B2B World
March 16 10:30–11:15

Conversational Commerce Conference
February 2-3, 2011
San Francisco

Shaping the Conversation: Search, Reputation and P2P
February 3 9:45-10:30

2010

eMetrics Marketing Optimization Summit
October 3-7, 2010
Washington DC

All Your Searching Questions Answered
October 6 1:00-1:50

SMX Advanced
June 8-9, 2010
Seattle

Targeting The Search Funnel
June 8, 2010

eMetrics Marketing Optimization Summit
May 3-7, 2010
San Jose

Proactive Search Marketing - WMware and Customer Support
May 4, 2010

SMX Toronto
April 8-9, 2010
Toronto

Real Time Search, User Generated Content and Social Networks
April 8, 2010

SMX West
March 2-4, 2010
Santa Clara

The B2B Search Marketing Challenge
March 4, 2010

BrightTALK Summit
February 24, 2010
Online WebCast

User-Generated Content: A Cool Way to Increase Search Visibility

2009

Search Engines Strategies
December 7-11, 2009
Chicago

Moderator: Search: A Real Time Paradigm?
December 7, 2009

Speaker: Advanced B2B Search Marketing
December 9, 2009

eMetrics Market Optimization Summit
October 20-22, 2009
Washington, DC

Moderator: Business to Business Track
October 22, 2009

Internet Marketing Conference
September 16-18, 2009
Vancouver, BC

Search Is Going Real-Time: Will SEO Matter Anymore?
September 16, 2009

Panel: Search Engine Optimization in a Real-Time world
September 17, 2009

Search Engine Strategies
August 10-14, 2009
San Jose

Igniting Viral Campaigns: Leveraging Consumer-Generated Content
August 12, 2009

Stanford Continuing Studies
Stanford

Video and Search
May, 2009

Search Engine Strategies
March 23 - 27, 2009
New York

Online Communities
March 26, 2009

eMetrics Marketing Optimization Summit
March 29 - April 1, 2009
Toronto

Using Video for Lead Generation, Corporate Philanthropy, Loyalty and Conversion
April 1, 2009

2008

Search Engine Strategies
December 8 - 12, 2008
Chicago

Barbara Coll's session:
Video Search Engine Optimization
December 10, 2008

Amanda Evans' session:
New Distribution Value Using Search & More
December 11, 2008

Search Engine Strategies
August 18 - 21, 2008
San Jose

Advanced B2B Marketing
August 19, 2008

SIIA OnDemand Europe
The Software & Information Industry Association
June 9 - 11, 2008
Amsterdam, The Netherlands

SEO
June 10, 2008

eMetrics Marketing Optimization Summit
May 4 - 7, 2008
San Francisco

Serious Search (1:30-2:30 May 7)

eMetrics Marketing Optimization Summit
March 31 - April 2, 2008
Toronto, Canada

Search Analytics
April 2, 2008

SES New York 2008
March 17 - 20, 2008
New York, NY

B2B Tactics
March 19, 2008

Selling to the C-Suite
March 19, 2008

Web 2.0 Conference & Expo
Moderator: Social Advertising & Social Media
January 29, 2008
Silicon Valley, CA
WebGuild

2007

SES Chicago 2007
Chicago, IL

Barbara Coll's session:
Selling Search to the C-Suite
December 5, 2007

Amanda Evans' session:
Big Site, Big Search
December 4, 2007

Searchnomics 2007: Search 2.0 Conference
June 27, 2007
Santa Clara, CA
Search Engine Marketing Tools

SES Latino 2007
June 18-19, 2007
Miami, FL
Successful Site Architecture

Internet Marketing Association (IIMA)

Vancouver, BC
April 11, 2007
Visibility on the Web

The Entrepreneurial Skills Conference
February 8 - 9, 2007
Microsoft Conference Center, Mountain View, CA

2006

Advanced Search Marketing
December 13, 2006
Google Inc. Mountain View, CA
WebGuild

Successful Site Architecture
December 5, 2006
Chicago, IL
Search Engine Strategies

Planning and Executing Search Engine Marketing Projects
November 6, 2006
New York, NY
Ad-Tech

Linking and Optimizing for Better Rankings and More Traffic
November 7, 2006
New York, NY
Ad-Tech

Business and Implementation Challenges to SEM
October, 2006
EcomXPO

Search Engine Friendly Design
July 10, 2006
Miami, FL
Search Engine Strategies Latino 06

The Challenges of Search Marketing to US Hispanics & Latin Americans
July 10, 2006
Miami, FL
Search Engine Strategies Latino 06

Successful Site Architecture
July 11, 2006
Miami, FL
Search Engine Strategies Latino 06

Converting Visitors Into Buyers
July 11, 2006
Miami, FL
Search Engine Strategies Latino 06

State of the Search Marketing Industry 2006
March 28 2006
International Internet Marketing Association

Successful Site Architecture
February 28, 2006
Search Engine Strategies

2005

Linking and Optimization for Better Rankings and More Traffic
November 7, 2005
New York, NY
Ad-Tech

Planning and Executing Search Engine Marketing Projects
November 6, 2005
New York, NY
Ad-Tech

Successful Site Architecture
August 9, 2005
Search Engine Strategies

Search Engine Marketing: State of the Industry
March 22, 2005
San Francisco, CA
Web Design World

A Business Plan for Site Architecture
March 22, 2005
San Francisco, CA
Web Design World

Future of Local Search
March 9, 2005
Las Vegas, NV
Yellow Pages Association 2005 Conference & Exhibition

2004

Search Marketing To Hispanics and Latin America
December 14, 2004
Chicago, IL
Search Engine Strategies

Successful Site Architecture
December 14, 2004
Chicago, IL
Search Engine Strategies

Introduction to Search Engine Marketing
May 11, 2004
Toronto, Canada
Search Engine Strategies

Successful Site Architecture
May 12, 2004
Chicago, IL
Search Engine Strategies

Site Clinic
May 12, 2004
Toronto, Canada
Search Engine Strategies

The Challenges of Search Marketing in Canada
May 12, 2004
Toronto, Canada
Search Engine Strategies

Entertainment SEM - Analyzing Results and Performance
January 9, 2004
Digital Hollywood at CES

2003

SEM Providers Forum
December 11, 2003
Chicago, IL
Search Engine Strategies

SEM En Espanol
December 10, 2003
Chicago, IL
Search Engine Strategies

Successful Site Architecture
December 10, 2003
Chicago, IL
Search Engine Strategies

2002

Redefining the “Black Art” of SEM and Positioning Part I
April 3, 2002
Vancouver, Canada
Internet Marketing Conference

Redefining the “Black Art” of SEM and Positioning Part II
April 3, 2002
Vancouver, Canada
Internet Marketing Conference

Panel Discussion: Directories and Crawlers Based Search Engines vs. PPC Search Engines: What does the Future Hold?
April 3, 2002
Vancouver, Canada
Internet Marketing Conference

	Barbara has been actively engaged in online search for longer than would be gentlemanly of me to mention. She has hands-on knowledge, tactical acumen, strategic intelligence and visionary wisdom when it comes to search. She's also a top-notch speaker so I'm delighted she's on the roster for the eMetrics Marketing Optimization Summit!
Jim Sterne, Founder Web Analytics Association

Regular Speaker at:

Inquiries for Speaking Engagements

Please see our contact page for inquiries relating to speaking engagements.

	I thoroughly enjoy speaking to an audience about my passion - Internet marketing, especially search marketing. I am not a motivational speaker, or trained in public speaking, I am an entrepreneur who has been involved in Internet marketing and website promotion for a long time. I share most of what I know about increasing search visibility, converting visitors into customers, and maximizing your ROI to better educate the advertising community.
Barbara "WebMama" Coll, 2007