Global Search Engine Marketing

If your company manufactures products or offers services on a global level, it makes good business sense to have a global Internet presence. To be successful in the global marketplace, your website needs to be seen and visited worldwide.

How? Through effective global search marketing strategies.

Global reach can not occur if your site is “out there, somewhere,” it needs to be seen, known and often times loved by search spiders/crawlers/robots; the technological critters enabling our digital revolution.

If you exist to search engines, researchers will follow; and who are researchers but people looking for something—could be anything, it could be your product or service—they need to know about it first. So if you plan to go global, your business must start at the very beginning—search.

Global SEM falls under a specialized umbrella; one that requires time, energy, and a decent budget—but if you make it through an international SEO and search advertising process, rest assured your ROI will very quickly be not only realized, but amplified, often beyond expectation.

WebMama.com works with partners located in the countries of interest in order to provide in country rankings, local translations, and the right set of keywords, language specific to your target audience, and also in English.

WebMama.com and her team of experts and partners can help you better navigate the road to a successful global presence by:

Paid Search

1. Defining paid search options (PPC, Website promotion, Internet marketing/advertising)
2. Developing keyword list for local media providers that resonate with local searchers
3. Working with your team outside of the US to ensure correct messaging for each country
4. Translation of languages, dialects, cultures, and linguistics for ad creatives and website content
5. A/B/C testing of creatives and landing pages
6. Managing contracts and budgets with the media vendors – Google, Yahoo!, MSN
7. Providing daily account and bid management

Search Engine Optimization

1. Performing an audit of the existing non-.com website, and reviewing your current search presence
2. Researching native keywords and phrases with high conversion rates
3. Translating languages, dialects, cultures, and linguistics for ad creatives and website content
4. Developing the source code optimization components to give search engines the information they need
5. Optimizing your pages for content, links, and conversion organically
6. Dealing with the complexity of non-.com domains and the search engines

Note: SEO Maintenance Packages are available for global sites as well.

For a complete foreign marketing strategy or if you have any questions, please contact WebMama.com.