The SEO Audit and Monthly SEO Maintenance Program

Examining your current website is where it all starts; we want to show you how friendly your website is to search engines.

Once we have completed our study, we detail, in order of importance, factors you need to consider to ensure inclusion in search engine indexes and relevant rankings, and offer suggestions on which tools would be most useful to your organization for SEO purposes; including tools provided by the search engines themselves.

Our auditing process is thorough, and includes inspection of your website architecture; the technology used, html source code, and content. Additionally, we look at domain names; directory structure, redirects, error handling, and 12 other elements involved in the search engines’ ranking algorithms.

WebMama.com has performed SEO audits on sites that range from 100 pages to in excess of 2 million. Each Web site is unique and offers both opportunities and challenges. Depending on your specific needs, we can implement multiple tactics simultaneously, to ensure indexing and relevant rankings remain consistent throughout your site.

WebMama.com has been one of the pioneers, and some would say, inventors of the basic search engine marketing guidelines for large B2B websites. We have always believed that search engines want your content, and removal of barriers (such as Flash) is the best way to give them what they want.

Our audits can be performed in tandem with a new site or site redesign, by integrating our technical team with your website development team. This ensures a search-friendly site upon launch, and increases the chances of new visibility in search results immediately.

Contracting WebMama.com to perform an audit of your site is only the first step. We stick around through implementation of our recommendations, and monitor rankings and generated traffic against an original benchmark taken prior to the project’s start. We use the search engine tools to submit all of the pages on your site to increase the odds of being included. This is approximately a two month time frame, and is included in the SEO audit project. But, don’t make the common mistake of thinking this is where it ends. You need to continue evolving your SEO strategy and tactics; just think about search engines, and how they consistently evolve their algorithms.

WebMama.com considers an ongoing SEO maintenance program essential when it comes to dominating the results page for your top keyphrases. Pages that perform well today may not perform at all next month.

With our Maintenance Program, we monitor your results and fine-tune your pages as necessary in order to maintain or improve your ranking. We work with the search engine tools to gather important information on how they see your site, we provide you with reports of visibility, we work with you to measure success based on your metrics – traffic increases, conversions, brand awareness, and help you develop a long term plan to maintain the optimization process within your organization.

Appearing in the results of searches, under keywords and keyphrases that best represent your service/product is the result of hard work, not luck.